Positive Black Image

Black Lawmakers Seek Restrictions on Menthol Cigarettes

Written by STEPHANIE SAUL
Tuesday, 01 July 2008
The Congressional Black Caucus is calling for changes to a House tobacco-regulation bill, demanding that the legislation place restrictions on menthol cigarettes, the type heavily favored by African-American smokers. Representative Donna M. Christensen, head of the black caucus’s health task force, is helping to lead a challenge to a House bill that fails to address the marketing of menthol cigarettes. . Louis W. Sullivan, above, secretary of health under President George H. W. Bush, and others are asking the sponsor, Representative Henry A. Waxman, to change the legislation. . The 43-member caucus is taking aim at a provision in the bill that would ban candy-, fruit- and spice-flavored cigarettes but that specifically exempts menthol. In recent weeks the exemption has become the focus of controversy because menthol brands are heavily used by black smokers, who develop a large share of smoking-related cancers and other health risks. More...CLICK HERE

$63 Million Ouch For EBay

Written by Karl Greenberg

Tuesday, 01 July 2008

News Brief

$63 Million Ouch For EBay: Court Sides With Louis Vuitton

Tuesday, Jul 1, 2008 5:01 AM ET

LVMH, the luxury goods company, says that a commercial court in Paris has upheld its claim against eBay, ordering the online retailer to pay the equivalent of $63 million to Vuitton for counterfeit leather goods, and LVMH's Christian Dior unit for unlawful sales of fragrances.

The court ruled that eBay was guilty of gross misconduct and negligence by not preventing the sale of the counterfeit goods on its site. It also ordered eBay to report the verdict on both its French and English sites. "This verdict represents an important step in the protection of brands and designs against parasitic practices," the company says in its release. Ebay will reportedly appeal the ruling.

--Karl Greenberg

Toyota Steers Camry Toward Black Women

Written by Karl Greenberg

Monday, 30 June 2008

Toyota Steers Camry Toward Black Women Via AOL Channel

by Karl Greenberg, Monday, Jun 30, 2008 5:00 AM ET

Toyota is hoping to get African-American women to take a second look at its Camry with an extension to its recently launched "If Looks Could Kill" Web program. The Torrance, Calif.-based U.S. sales arm of the automaker is promoting Camry via a new video series on AOL.

The program--"The Black Voices Weekly Wire," part of AOL's Blackvoices.com channel--is a six-week, three-minute video recap of top entertainment news for the week. The show is hosted by Tatyana Ali, a singer and actress who was on "The Fresh Prince of Bel Air." AOL says Toyota helped develop the video program, which is located at blackvoices.com/the-weekly-wire.

Said Dionne Colvin, national advertising strategy & planning manager, Toyota Motor Sales, USA, Inc.: "We want to reach the target by providing compelling content that puts African-American women in the driver's seat, and 'Black Voices' is a leader in reaching this valuable consumer online."

"Black Voices Weekly Wire" runs through Aug. 1. The weekly entertainment video segments will cover the previous week's happenings in the worlds of fashion, music, movies, TV and interactive entertainment.

Important announcement from Barack

Written by Eddie Williams
Thursday, 19 June 2008
Barack Obama recorded a video message with an important announcement that he wanted you to hear first: https://donate.barackobama.com/bignews
Last Updated ( Monday, 30 June 2008 )

CNN's Black in America

Written by Clint Stamets
Monday, 16 June 2008
Black In America- A CNN Investigation-Airing July 23rd &24th Uploaded by thatsfunny
Last Updated ( Monday, 16 June 2008 )

Ford Pitches Lincoln MKS To Younger African-American

Written by Karl Greenberg

Monday, 30 June 2008

Ford Pitches Lincoln MKS To Younger African-American Crowd

by Karl Greenberg, Wednesday, Jun 25, 2008 5:00 AM ET

Ford's luxury division, Lincoln, is pitching Gen X African-American consumers with a new campaign centering on a three-minute short film all about a Hollywood romance and the division's new car, the MKS.

The effort is via UniWorld Group Inc., Ford's AOR for the African American market, parallels a general market campaign via Team Detroit that launched earlier this month. The agency says the thinking was to move away from the traditional 30- and 60-second spots and launch the campaign with a "movie" commercial, debuting on national TV, and later living primarily online.

The film, "MadCrazyLove," shot in Hollywood, Calif., touts the car through a romance story set to the music of Marvin Gaye. The film shows a first encounter at a cocktail party, and takes the couple through the streets and hills of Hollywood and local clubs. The couple drives the MKS, and the ad makes the most of it, focusing on vehicle attributes like the car's dual-panel moon roof, the exterior design of the car, and entertainment and information features like Sirius Travel Link and Ford Sync.

Barack Obama

Written by Obama '08
Thursday, 27 March 2008
Barack Obama A More Perfect Union Speech Click Here

Tied to Greatness Launches Explosive Ten-City Tour

Written by Hope M. Allen
Tuesday, 29 January 2008
Image Authority, Speaker, and Author, Alex Ellis launches ten-city tour campaign, Tied to Greatness for young men. Ellis will be joined by a host of mentors and distinguished men at city public schools nationwide to actively demonstrate their responsibility for this generation; defiance of mediocrity; and value of image in the lives of hundreds of young male boys. . The tour event will explode with the contemporary Vaudevillian group, The James Gang of John Legend’s new label, Home School. Their commanding performance will prelude a fashion show; displaying innovative flair for youthful lifestyles. As well, Oprah Winfrey’s scholarship winner Messiah will deliver a poignant Spoken Word expression through the voice of this generation. Tied to Greatness Founder, Alex Ellis will follow, delivering a stirring address from his award-winning book, Restoring the Male Image: A Look from the Inside Out. In this address, he willconvey a series of qualities to help men identify and understand their I.M.A.G.E.: I=Integrity; M=Manhood; A=Authority; G=Generosity; E= Excellence. .
Last Updated ( Saturday, 21 June 2008 )
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African-American women can win battle of the bulge

Written by Baylor College of Medicine
Sunday, 01 July 2007
African-American women can win battle of the bulge Despite their disproportionate obesity rate, African- American women can lose weight and keep it off once they overcome cultural barriers, according to a focus group study conducted at Baylor College of Medicine and Ben Taub General Hospital in Houston. . Results are presented in the July print edition of the Journal of General Internal Medicine and are available online. . Thirty-seven black women who lost weight and kept it off or who lost weight and regained it participated in focus groups about their weight loss experiences for the study. According to data gathered by the Center for Disease Control in 2002, 82 percent of African-American women over the age of 40 are overweight or obese compared to the national average of 64 percent. READ MORE CLICK HERE...
Last Updated ( Sunday, 01 July 2007 )

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China To Launch $1bn Africa Fund

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